Apologizing is a strength, a beautiful thing, in balance. And then, there are times when it is inappropriate, ill perceived, and even damaging to the one apologizing. "I'm sorry...", is easily over done.
Leroy Jethro Gibbs was famous for quoting Rule Number 6, "Never say you're sorry, it's a sign of weakness." On the surface, one can hear the ring of truth in that rule. For it has happened, hasn't it? We have apologized for something and we knew immediately, as soon as the words escaped, it was a mistake. At that moment we knew we had put ourselves at a social disadvantage. If one is very fortunate the other person might say something like, "No, no, no! Not at all, don't worry about it.!" Unfortunately, and especially in today's tough business world, in the super competitive workplace, or in everyday leadership opportunities, the reply is often, awkward silence. 

NCIS and Gibbs will go down in history as one of the longest running and most popular investigative TV series, much thanks to Abby, DiNozzo, Ziva, and McGee, (or was it McGeek?) - but they may not be the best sources of of emotional intelligence. (no apologies here) A recent article, writtin by sociologist Maja Jovanovi, offers a more balanced view of "I'm Sorry!". In support, consider the following.
A co-worker who later became the president of the corporation, almost never kept an appointment, even if he himself initiated it. Year, after year, and even after the two of us no longer worked at the same place, it continued to be the same. For some reason, he would find the need to "reach out" and "collaborate", "catch up" and schedule a time. Good intentions. Looking back, it's almost humorous how often those appointments were made and at the last minute, "can we re-schedule?" What makes it worse? On the rare, rare, rare occasion that he would feign an attempt to apologize (after the 2nd or 3rd reschedule), I would make it easy for him, make excuses for him, readily accept his "You know...this, that and the other came up...", and go on to bolster his lame, and thinly disguised attempt at pretending remorse. Lessons of what not to do in leadership. (From both of us.)
But, these things happen, right? Sorry. We are human, optimistic, continue to look for opportunities to see the best in people. For that we apologize? Yes, and for that, some have lost promotions, friendships, even love. A former associate - the most beautiful young woman. Tall, blonde, thin, intelligent, fastidiously clean, gainfully employed, outgoing, volunteer in the community, compassionate, enterprising. Her one flaw? She said "Sorry" at least 25 times a day - no exaggeration. She remained unmarried even though it was a great longing. The referenced article contributes as to why. To quote Jovanoi, "They (frequent "I'm sorry's...") make us appear smaller and more timid than we really are, and they can undercut our confidence." It bears repeating, "smaller and less confident". And yet, in this cut-throat business world, why would anyone want to "appear" smaller, less confident? It goes without saying in the delicate matter of personal relationships, or that of finding a marriage mate...why would anyone want to appear less confident?!

"Smaller and less confident". Wrapping the mind around why anyone would consciously want to err on the side of over apologizing...the truth is
we really are not sorry, no not really, and everyone knows it. There is even an app for that! (Just Not Sorry) An app that reminds us while writing, that we have once again, said, "I'm sorry". Does it never end? No. The worse news is that it is largely a woman thing. It's WOMEN that somehow feel the need to apologize profusely, to make others feel better about their own lacking or mistakes. Some say they were socialized / trained to quickly offer "I'm sorry!" How shall we, dear sisters, correct these appearances? Are we even conscious of the personal and professional damages?
Jovonoi goes so far, as to point out to perfect strangers, the repetitious and unconscious "I'm sorry"! We too can raise awareness. Or, we can use the strategies of men - many men simply say "Thank you for waiting, for your patience, etc.", and confidently assume that shortcomings will be overlooked. And they are! What do men say when they are 10 minutes late for yet another business meeting? "Thank you for waiting." What do those who are inconvenienced say to that? "No
problem, now where were we?" Yes, these are over-generalizations, (did I just apologize?) and there are invariably those in the waiting audience who will not let such an absence go unnoticed (another male co-worker comes to mind) but again, what do women in the same position say? "I'm so sorry! Where does the time go?" It's like a really bad habit. Or, we can strive for a more balanced ego. According to Marcum and Smith, egocentric and ego empty are two sides to the same coin. "Smaller and less confident" is another version of overbearing and arrogant. Egonomics advises that the balance is found in humility, that it draws one back to ego balance from either extreme. At the risk of sounding judgemental, let's stop pretending that we are sorry when we are not. Let's start being real, and in all humility, let's bravely and honestly cease with the appearance of either feigning apologies, or appearing smaller and less confident. Let's model brave leadership behavior.




We're so sorry, Uncle Albert, but we won't go 'round apologizing all day. (Can you hear Paul McCartney and Wings?) Thank you for considering the necessity (or not) af the next "I'm Sorry!", and balancing ego.